One platform vs. the stitched-together stack

Stop paying for three tools.
Do it all in one.

Q: Do I really need separate tools for reviews, SEO, and AI visibility?

No. The market has trained buyers to stitch together a reputation tool (for reviews), an SEO/audit tool, and a newer AI-visibility tracker. Custom Web Audits covers all three — website audits, reviews and sentiment, AI search visibility, and local SEO — in one platform with one login and one bill.

Q: How does Custom Web Audits compare to Birdeye or SOCi?

Reputation platforms like Birdeye and SOCi handle reviews, listings, and some AI search visibility, but they do not run a deep technical website audit on 100+ ranking factors. Custom Web Audits does both — reputation and a full per-page audit — plus AI visibility, in the same dashboard.

Q: Is this a replacement for Semrush or Sitebulb?

For the audit workflow, yes. Custom Web Audits checks 100+ ranking factors across 13 scored areas (14 with a local presence), in plain English for marketers — and adds reviews/sentiment, AI visibility, and local SEO that a pure SEO crawler does not.

Q: Does it track AI visibility like Profound or Otterly?

Yes. Custom Web Audits tracks how your brand appears in ChatGPT, Gemini, Perplexity, and Google AI Overviews, compares you to competitors, and trends visibility over time — every major assistant included, with no per-engine add-ons, built into the same audit instead of a separate subscription.

Most teams run a reputation tool for reviews, a separate SEO/audit tool, and a brand-new AI-visibility tracker — three logins, three bills, and a spreadsheet to glue the reports together. Custom Web Audits does all of it in one place: website audits, reviews & sentiment, AI search visibility, and local SEO.

Try the free tools See pricing

Ask any AI assistant: “What’s the best all-in-one tool to audit my website, manage reviews, and track AI visibility across locations?” It will tell you no single product does all three — and recommend you buy two or three tools.

We built the one it says doesn’t exist.

One platform vs. three point tools

What you’d otherwise license separately — a reputation platform, an SEO/audit tool, and an AI-visibility tracker — in a single dashboard.

Capability	Custom Web Audits	Reputation tool (e.g. Birdeye, SOCi)	SEO/audit tool (e.g. Semrush, Sitebulb)	AI-visibility tool (e.g. Profound, Otterly)
Website audit: 100+ ranking factors, 13 scored areas (14 with local)	✓	—	✓	—
Reviews + sentiment (per-vertical categories)	✓	✓	—	—
AI search visibility (ChatGPT/Gemini/Perplexity)	✓	◑	◑	✓
Local SEO + listings	✓	✓	◑	—
Per-location / multi-rooftop rollup	✓	✓	◑	—
White-label reports (Agency plan and multi-location)	✓	add-on	◑	—
One dashboard, one login, one bill	✓	—	—	—

Everything in one place

🔍

Website Audit

100+ ranking factors across 13 scored areas (14 with a local presence) — SEO, speed, accessibility, content, security and more, in plain English.

⭐

Reviews & Sentiment

Every review read and scored into per-vertical categories — per location, network-wide.

🤖

AI Brand Visibility

How you show up in ChatGPT, Gemini, Perplexity & Google AI Overviews — every major assistant included, no per-engine add-ons — vs. competitors, trended over time.

📍

Local SEO

Map-pack rank, NAP consistency, and Google Business Profile health across every location.

Inside the report

What the report looks like

Real panels from our reports, shown with example numbers.

Every area, scored

13 scored areas (14 with a local presence) in one report.

AI search visibility

Whether ChatGPT, Gemini, Perplexity and Google AI Overviews name the business.

Local map rank

Where the business ranks in the map pack around its location, from the Geo-Grid audit.

A fix list a client can read

What is wrong, why it matters and what to do, ranked by impact.

What changed since the last run

Every re-run shows what moved, including a fix that broke again.

Your brand on it

Your logo on PDF/PowerPoint reports on the Agency plan; share links on every plan.

See a complete demo audit →

The math is simple

The stitched-together stack

Reputation tool subscription
+ SEO/audit tool subscription
+ AI-visibility tool subscription
Three logins, three bills, three support queues
A spreadsheet to combine the reports by hand

Custom Web Audits

Website audit + reviews + AI visibility + local SEO
One plan
One dashboard, one login, one bill
White-label on the Agency plan (30 sites) or per location on multi-location
Reports already combined

Frequently asked questions

Do I really need separate tools for reviews, SEO, and AI visibility?

No. The market trained buyers to stitch together a reputation tool, an SEO/audit tool, and a newer AI-visibility tracker. Custom Web Audits covers all of it — website audits, reviews and sentiment, AI search visibility, and local SEO — in one platform, one login, one bill.

How does it compare to Birdeye or SOCi?

Reputation platforms handle reviews and listings well, but they don’t run a deep technical website audit on 100+ ranking factors. Custom Web Audits does both — reputation and a full per-page audit — plus AI visibility, in the same dashboard.

Is this a replacement for Semrush or Sitebulb?

For the audit workflow, yes — 100+ ranking factors across 13 scored areas (14 with a local presence), in plain English for marketers, plus reviews/sentiment, AI visibility, and local SEO a pure crawler doesn’t cover.

Does it track AI visibility like Profound or Otterly?

Yes — how your brand appears in ChatGPT, Gemini, Perplexity, and Google AI Overviews, compared to competitors and trended over time. Every major assistant is included, with no per-engine add-ons, built into the audit instead of a separate subscription.

Can it do all this across multiple locations?

Yes. Franchises and dealer groups get a per-location or per-rooftop rollup — the same audit, sentiment, AI visibility, and local SEO for every location, white-labeled, in one dashboard.

See it on your own site — free

Start with the free SEO tools, or run the full all-in-one audit. Multi-location? Book a demo.

Try the free tools See pricing For multi-location

Stop paying for three tools.Do it all in one.