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What Our Audits Cover

13 scored areas every time — 14 when the site has a local presence — built from 100+ ranking factors and 20+ modules. Here is what each area checks.

SEO & Visibility

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Crawlability & Indexing
Up to 2,000 pages crawled per audit: robots.txt, XML sitemaps, noindex and robots meta tags, canonical tags, crawl depth and pages that return errors
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Redirects
Redirect chains, 301 vs 302 redirects, and whether the www and non-www versions of the site resolve to one address
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International Tags
Hreflang annotations checked for errors such as missing return tags or invalid language codes
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Schema & Structured Data
JSON-LD found on every crawled page, validated, and scored for schema health

On-Page Optimization

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Titles & Meta Descriptions
Missing, duplicate, too-long and too-short title tags and meta descriptions across every crawled page
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Headings
H1 tags and heading structure on every page — missing, multiple or out-of-order headings
🖼️
Images
Alt text, missing width and height, lazy loading and modern formats (WebP/AVIF), counted per unique image

Content & Keywords

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Content Quality
Thin and duplicate content, readability and keyword usage across the crawled pages
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Search Rankings
Keywords the site ranks for and where, plus your own Search Console queries when it is connected

Links & Authority

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Internal Links
Link structure, internal PageRank, orphan pages and broken links
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Backlinks & Authority
Backlink profile, referring domains, potentially toxic links, backlink growth and domain rank

Performance & Speed

⚡
Core Web Vitals & PageSpeed
Mobile and desktop PageSpeed scores and Core Web Vitals, with real-user field data where Google has it
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Page Weight & Resources
Resource breakdown, third-party scripts and optimization opportunities that slow pages down
🐛
JavaScript Console Errors
Console errors and warnings captured from real browser loads of your pages

User Experience & Accessibility

♿
Accessibility
WCAG-based checks: ARIA labels, image alt text, color contrast and keyboard navigation
📱
Mobile & Screenshots
The mobile viewport tag on every page, plus screenshots at desktop, tablet and phone sizes
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Site Essentials
Contact details and click-to-call links, forms, calls to action, breadcrumbs and key pages such as contact and privacy

Security

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Security Configuration
SSL certificate and HTTPS, security headers, mixed content, SPF/DKIM/DMARC email authentication and cookie-consent notices

Domain & Tech Stack

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Domain
Domain age, DNS records and www setup
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Technology Stack
CMS, frameworks, JavaScript libraries and hosting detected on the site

Marketing & Tracking

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Tracking Tags
Which analytics and marketing tags are installed — Google Analytics, Tag Manager, Meta Pixel and others
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Your Connected Data
Connect Google Analytics, Search Console, Business Profile, your ad accounts, call tracking and email marketing platforms on any plan, and their numbers appear in the audit beside the site checks — traffic by channel, top queries, calls, campaigns and more

Social

📱
Social Profiles & Sharing
The social profiles your site links to, social signals, and how your pages look when shared (Open Graph previews)

AI Brand Visibility

🧠
AI Assistant Visibility
How ChatGPT, Gemini, Perplexity and Google AI Overviews mention your brand, and which sources they cite instead of you

AEO — Answer Engine Readiness

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AI Crawler Access & Answer Readiness
Which AI crawlers your robots.txt lets in, and how ready your content and schema are to be quoted in an answer

Local SEO — when the site has a local presence

📍
Google Business Profile
Your profile's details, completeness and performance, with local ranking scores and the nearest rivals side by side
📞
Citations & Listings
Your name, address and phone checked across our listings network for consistency
⭐
Reviews
Your Google reviews analyzed: rating, volume, rating distribution and how often you respond

In every audit

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AI Summary & Prioritized Fixes
A plain-English summary of the critical issues and a prioritized fix list, quick wins first
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Change Tracking
Every re-run tells you what changed since the last one — scores, issues and performance, side by side
📊
Reports & Sharing
A shareable report link on every plan. On the Agency plan, downloadable PDF and PowerPoint reports carry your logo; multi-location accounts get branded PDF reports

Looking for Geo-Grid, YouTube, Reddit or bulk domain audits? They run on their own — see all audit types →

See the full comprehensive audit example →

Expected Results Timeline

On-Page & Technical Improvements

On-page and technical website improvements typically show the fastest results, with user experience metrics improving within days to weeks. Technical fixes like site speed show immediate benefits, while content and structure changes start impacting rankings within 2-3 months as search engines process these updates.

Off-Page & Local SEO Improvements

Off-page and local SEO improvements require more patience, generally taking 2-4 months to see significant ranking changes. Local visibility may improve faster, especially in map results, but overall improvements in authority and organic traffic develop gradually and vary based on market competition and your site's existing authority.

Frequently Asked Questions

What does an audit actually cover?
13 scored areas every time — 14 when the site has a local presence — built from 100+ ranking factors, including SEO, page speed, accessibility, security, content quality, on-page structure, links, local search, and user experience.
How are the scores calculated?
Each area is scored and combined into clear gauges, so you can see strengths and weaknesses at a glance.
Do you analyze both mobile and desktop?
Yes — PageSpeed and Core Web Vitals are measured on mobile and desktop, and the audit captures screenshots at desktop, tablet and phone sizes.
Do you check security?
Yes — the security area checks your SSL certificate and HTTPS, security headers, mixed content, and SPF/DKIM/DMARC email authentication. These are configuration checks; the audit does not run penetration tests or malware scans.