Run audits on every client. Brand them as yours.
Custom Web Audits is an SEO, performance, and AI-search-visibility platform built for agencies. Deliver clear, client-ready audits your team can present on their own — no engineer required.
Built for agencies that bill by results
Most audit tools are built for one-off self-serve users. We're built for the agency that needs to run the same audit on 30 client sites this month, compare them side-by-side, and ship every deliverable under their own brand.
Custom fix-it briefs
Every audit ships with plain-English findings + prioritized recommendations your team can hand to clients (or fix themselves). No translation work.
Competitor benchmarking for every client
Show every client exactly where they stand before working with your agency — then show them the results of what your team fixed without having to do the investigation.
Per-client workspaces
Each client site is kept separate, with its own users, audits, and history.
AI search visibility
Track how each client ranks in ChatGPT, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons.
Backlink & domain authority tracking baked in
Backlink data and Domain Rating refreshed on every client re-run — no need for a separate backlink subscription.
Re-runs that show what changed
Up to 4 audits per client site per month — your first run plus 3 re-runs. Every re-run tells you what changed since the last one.
Core Web Vitals scored the way Google scores them
Field data + lab data, with the exact files to compress, defer, or replace flagged per page.
Local SEO for multi-location clients
Google Business Profile, citations, NAP consistency, and map-pack rank rolled up per location — whether the client has 5 locations or 50.
Strategic Remediation Plan on every audit
A phased fix sequence prioritized by impact vs effort, tied to the business outcome each finding is costing. Hand it to the client or work it yourself.
Why Agencies Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | Priced by site count, not by seats or credits. 5 client sites $125/month, 15 for $299/month, 30 with white-label on the Agency plan for $499/month. | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Audit depth | 100+ factors across 13 scored areas (14 with a local presence) in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
What the report looks like
Real panels from our reports, shown with example numbers.
Every area, scored
13 scored areas (14 with a local presence) in one report.
AI search visibility
Whether ChatGPT, Gemini, Perplexity and Google AI Overviews name the business.
Local map rank
Where the business ranks in the map pack around its location, from the Geo-Grid audit.
A fix list a client can read
What is wrong, why it matters and what to do, ranked by impact.
What changed since the last run
Every re-run shows what moved, including a fix that broke again.
Your brand on it
Your logo on PDF/PowerPoint reports on the Agency plan; share links on every plan.
Audits geared toward your specific client instead of generic items the other guys provide
Two ongoing audit types — each one is a living dashboard you can open anytime. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic and AI rankings.
- 100+ optimization factors tracked run over run
- Local SEO + Google Business Profile signals
- AI search visibility across ChatGPT, Gemini & Perplexity
- Real traffic, conversion & ranking intelligence
- Keyword data sortable by ranking, position, pages and more
- Recommendations of content to rewrite and get reindexed
- Heatmaps showing content ranking changes online
- Included for every client site on the 5-site plan and up
Specialized Agency Tools That Replace the Higher-Priced Competition
One-off audits for prospecting, deep-dive analysis, and specialized intelligence. Run them on any site — no monitoring plan required. (Available in Agency and Enterprise Premium Plans only)
How we compare to what agencies pay today
Most agencies stitch together SEMrush or Ahrefs for keyword data, a separate audit tool for client deliverables, and a freelancer to format the deck. We bundle the audit + the deliverable + the white-label.
| Feature | Custom Web Audits | SEMrush / Ahrefs | Other audit tools | DIY in-house |
|---|---|---|---|---|
| Full per-client audit (20+ modules) | ✓One run, all modules | ◑Audit module only | ✓Included | Several paid tools + hours of manual work |
| AI search visibility | ✓Multi-engine | ◑Roadmap | — Not offered | — Not practical |
| PDF + PPTX deliverables | ✓Auto-generated, branded (Agency plan) | ◑PDF only | ◑PDF only | Several paid tools + hours of manual work |
| Per-client workspaces | ✓Native | ◑Manual tagging | ◑Partial | Several paid tools + hours of manual work |
| Audits included per client | ✓Up to 4 per site per month — first run plus 3 re-runs | ◑Credit-gated | ◑Credit-gated | Re-run by hand, every time |
| Team seats included | ✓Multi-seat by default | ◑Per-seat pricing | ◑Per-seat pricing | ✓Your own team |
| Role-based team access | ✓Agency plan | ◑Enterprise only | ◑Enterprise only | Several paid tools + hours of manual work |
| 30 client sites + research tools | Agency — $499/mo (above 30: talk to us) | $500–$1,500 + per-deliverable freelancer fees | $300–$900 + freelancer | Time is money |
Simple Pricing That Grows With You
Priced by how many client sites you want watched — no seat math, no credits. Every plan crawls up to 2,000 pages per audit; sites bigger than that are a one-off custom audit. White-label and branded PDF/PPTX are included on the Agency plan.
Running more than 15 client sites? Most agencies that size do better on Agency →
Same platform, same depth, same deliverables — the plans differ by site count only.
- Up to 4 audits per client site per month — the first run plus 3 re-runs
- Up to 2,000 pages crawled per audit, on every Monitor plan
- Every score tracked over time so fixes are provable
- Every re-audit flags what changed since the last one — including fixes that quietly broke
- AI search visibility, local, speed, security — all included
- Every connection on every plan — each client's Analytics, Search Console, Business Profile, Meta, Microsoft, LinkedIn, TikTok, Shopify, call tracking and reviews
- Keyword clustering reports (CWAKOM) for every client site
- Live client-ready report with a share link
- Email support + AI chat
- Cancel anytime
Everything on the left, plus the parts an agency actually needs to hand a client.
- 30 client sites — up to 4 audits per site per month. Above 30 sites, talk to us (Agency volume)
- Your logo on the branded report view
- Branded PDF + PPTX deliverables per site
- Multiple users / seats
- Role-based team access
- Exclusive access to beta tools
- Dedicated rep + priority support
- Add-ons: Fix It for Me, Local Citation Building
- Access to specialized agency tools
See it in action
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your accounts / locations — book a time that works for you.