The depth your in-house team needs. The reporting your CMO will read.
Custom Web Audits is the SEO, performance, and AI-search-visibility platform built for in-house marketing teams at mid-large brands. 20+ audit modules, GA4 / GSC / ad-platform integrations, multi-domain portfolio support, Local Optimization, and reporting your VP will actually open.
Made for the team that's accountable for results
Nobody on your team wants another 60-page PDF or a standing Monday-morning date with GA4 and Search Console. We bundle the audit, the integrations, and the reporting into one place, freeing your team up for the work that drives sales and opportunities.
20+ audit modules
Technical SEO, Core Web Vitals, accessibility, security, content, on-page, links — one run, full picture.
40+ data connections
Analytics, Search Console and Business Profile, plus Meta, Microsoft, LinkedIn and TikTok ad accounts, Shopify, call tracking and review platforms — conversion, spend and audit findings in one dashboard.
Custom fix-it briefs
Every audit ships with plain-English findings + prioritized recommendations your team can act on directly. No translation work.
Up to 4 audits per site per month
Your first run plus 3 re-runs on every site — re-audit after a fix, run sister-site audits. No per-audit fee.
Competitor benchmarking for every brand
See exactly where each brand stands today — then measure the lift after every fix, without starting the investigation over.
Per-brand workspaces
Each brand gets its own workspace with its own sites, users, audits, and history.
AI search visibility
Tracking across ChatGPT, Gemini, Perplexity, and Google AI Overviews — every major assistant included, no per-engine add-ons — with rankings against competitors.
Backlink & domain authority tracking baked in
Backlink data and Domain Rating on every audit, for every brand. Skip the separate Ahrefs subscription.
See what changed, run over run
Every re-run tells you what changed since the last one — including fixes that quietly broke.
Why Enterprise Level Businesses Are Switching From the Big Names
| Challenge | Custom Web Audits | SEMrush / Ahrefs / Moz |
|---|---|---|
| Pricing | One-time audits from $49 · monitoring from $39/month per site (15 sites for $299/month). | $129-449/month per tool. Costs explode when you add users or sites. |
| Learning curve | Clean reports anyone can understand — even your clients. | Complex dashboards built for SEO experts. Weeks to learn. |
| Audit depth | 100+ factors across 13 scored areas (14 with a local presence) in one report. | Surface-level checks spread across multiple tools. |
| Prospecting | Connect your data sources, add your URL and you are off to the races. | Requires manual work stitching reports together. |
| AI search visibility (GEO) | Built-in. Track ChatGPT, Gemini, Perplexity, and AI Overview rankings on every audit. | Bolt-on or missing entirely — built for the old Google-only search world. |
| Setup time per client | Add URL, connect GA/GSC, audit running in minutes. | Project setup ritual — crawl quotas, project limits, manual config per site. |
| Local SEO + reputation built in | Google Business Profile, citations, reviews, map pack, and customer sentiment scored alongside the technical audit. | Local SEO is a separate paid product or doesn't exist. |
| Onboarding | Self-serve. Run your first audit in under 10 minutes for most websites. | 30-minute demo + sales call before you see the product. |
20+ modules. One run. One scorecard.
Every audit runs the full pipeline — technical SEO, Core Web Vitals, accessibility, security headers, schema, on-page, content, internal links, backlink profile, AI search visibility — and rolls up to 13 scored areas (14 when the brand has a local presence) your VP can read in 30 seconds.
- Full crawl of up to 2,000 pages per site — more on Enterprise
- PageSpeed Insights + Chrome UX Report
- Updated backlinks + competitive scan
- Top recommendations for every audit
- History tracked so you can prove the fix actually landed
See how your brand ranks among the top 10 market competitors with AI rankings
Buyers ask ChatGPT, Gemini, Perplexity, and Google AI Overviews questions your category used to win on the SERP. We track where your brand surfaces in those answers, head-to-head against named competitors, and every re-run shows what moved — every major assistant included, with no per-engine add-ons.
- Per-assistant brand ranking — ChatGPT, Gemini, Perplexity, Google AI Overviews
- Named-competitor comparison on the same query set
- Citation count + which page on your domain got cited
- Query set tuned to your category, re-run on demand
Actionable local analysis you can use to increase local ranking with AI and search engines immediately
Every brand gets a composite Local Ranking Score out of 100, broken down across the six factors that actually move the map pack: profile completeness, engagement, photos, rating, recency, and review volume. Pair it with a live citation sweep across the major directories — every listing checked for NAP consistency, so you find the bad phone number on Yelp before a customer does.
- Composite 0–100 Local Ranking Score, refreshed on every audit
- Six-factor visibility breakdown — Completeness, Engagement, Photos, Rating, Recency, Review Volume
- Live citation discovery across the major directories — pulled fresh, not from a stale snapshot
- NAP consistency check — name / address / phone mismatches flagged per directory with the exact discrepancy
Find the pages quietly losing traffic before your CMO does
Top pages by clicks and conversions, decaying-content flags when pages slip, query-coverage gaps where competitors out-rank you, and a prioritized refresh queue your content team can work straight through.
- Top pages by clicks + conversions, sortable by trend
- Decaying-content flags — pages losing position over 30 / 60 / 90 days
- Query-coverage gaps with priority scoring
- Prioritized refresh queue with last-modified date and estimated lift
- Identify stale or outdated content to optimize
From "here's what's broken" to "here's the order you fix it in"
Every audit ships with two AI-written panels sitting directly under the executive summary. The Critical Issues Summary names the highest-impact failed checks and warnings — and explains, in plain English, why each one is bleeding paid spend, organic traffic, or AI-search visibility. The Strategic Remediation Plan turns that list into a phased, prioritized fix sequence your team can actually work — sorted by impact and effort, not by what's loudest.
- Critical Issues Summary — highest-impact failed checks and warnings explained for non-technical stakeholders
- Strategic Remediation Plan — phased fix sequence prioritized by impact-vs-effort, not alphabetical order
- Each finding tied to the business outcome it's costing — paid efficiency, organic traffic, AI-ranking, or conversion rate
- Generated fresh on every audit so the plan updates as you fix things — re-run, get the next phase
- Lives in the same dashboard as the scorecard, integrations, and competitor data — no separate "recommendations" tool to log into
Ongoing site monitoring geared toward your specific brand instead of generic items the other guys provide
Two ongoing monitoring types — each one a dashboard your team can open whenever they need it. Problem-resolution tracking, traffic, and data insights, all in one place focused on your desired strategies with content, traffic and AI rankings.
- 100+ ranking factors on every run
- Local SEO + Google Business Profile signals
- AI search visibility across ChatGPT, Gemini & Perplexity
- Your own traffic, conversion & ranking data
- Keyword data sortable by ranking, position, pages and more
- Recommendations of content to rewrite and get reindexed
- Heatmaps showing content ranking changes online
- Included for every site on the 5-site plan and up
Specialized Audits That Replace the Higher-Priced Competition
One-off audits for competitive intelligence, deep-dive analysis, and specialized research on any property in your portfolio. Run them on any site — no monitoring plan required.
How we compare to the enterprise SEO suites
Enterprise SEO suites give you keyword data and a separate audit module. Custom analytics dashboards give you reporting but no audit. We bundle the audit, the integrations, and the reporting at mid-band pricing.
| Feature | Custom Web Audits | Lumar (Deepcrawl) | Conductor / BrightEdge | DIY in-house |
|---|---|---|---|---|
| Full audit (20+ modules) | ✓ One run | ✓ Crawl-focused | ◑ Add-on | Use several paid tools and spend hours to complete |
| GA4 + GSC integration | ✓ Built in | ◑ Limited | ✓ | ✓ DIY |
| AI search visibility | ✓ Multi-engine | ◑ Roadmap | ◑ Roadmap | — |
| Multi-domain portfolio | ✓ Native | ✓ | ✓ | Use several paid tools and spend hours to complete |
| Revenue / ROAS attribution | ✓ GA4 revenue & conversions | — | ✓ | Use several paid tools and spend hours to complete |
| Role-based team access | ✓ Included | ✓ | ✓ | Use several paid tools and spend hours to complete |
Two ways to buy
Ongoing monitoring across a portfolio has a published price and crawls up to 2,000 pages per audit; a single one-time audit is $49, and the Agency plan covers up to 30 sites with white-label for $499/mo. Everything past that — bigger sites, specialized audits, multi-location rollups — is scoped and quoted to what you actually need.
- 15 sites, up to 4 audits per site per month
- Up to 2,000 pages crawled per audit
- Every score tracked over time so fixes are provable
- Every re-audit flags what changed since the last one — including fixes that quietly broke
- AI search visibility, local, content, speed, security — all included
- Every connection — Analytics, Search Console, Business Profile, ad platforms and more
- Keyword clustering reports for every site
- Cancel anytime
- Crawls beyond 2,000 pages per site
- Specialized audits: AI search visibility, e-commerce, local, competitive gap, keyword opportunity
- Larger portfolios — more than 30 sites
- Multi-brand and multi-location rollups
- White-label, role-based team access, dedicated rep
See it in action
Schedule a demo and we'll walk you through the platform, show you how it works for your vertical, and answer your questions. Learn how it would look across your accounts / locations — book a time that works for you.